Deliver the best impact-driven, human-centred
AI experiences
Banana Republic GPT: An AI-powered experience designed to achieve customer loyalty by accelerating online purchase sessions from over 8 minutes to under 3 minutes
Proficiencies
End-to-End Product Design
Design Systems
Mobile Design
Responsive Design
Information Architecture
Usability Testing
Figma, Claude, ChatGPT, Paper.design
Rapid Prototyping
Cross-Functional Collaboration
Work Experience
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Managed the roadmap to deliver a digital product for 10K+ users. The goal was to track productivity among 8 to 12-member groups.
Conducted AI-powered ideation & iteration to drive end-to-end product lifecycle, leveraging tools like ChatGPT, Figma Make, Microsoft Copilot and Claude to define guardrails and protoytype customer experiences.
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Redesigned the Hellocanola.ca responsive experience to grow user subscriptions by 25% through improved usability, accessibility and engagement.
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Led the strategic redesign of the enterprise SaaS legal platform at Thomson Reuters. Results include growth in average digital contract value by 25%, contributing to $100M+ in revenue growth.
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Led cross-functional teams of 3 and 10, including UX designers, developers, BAs, and product owners - to design and launch two apps.
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Simplified Fiat-Chrysler’s responsive e-commerce experience, contributing to renewed client business and improved customer engagement including lead generation.
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Launched the PC Chef product, scaling it from a local pilot to nationwide sales through user-centered design and agile collaboration. Specifically contributed to strategic decision-making by participating in senior leadership meetings, ensuring that user needs were embedded in long-term product planning.
Measurable impact
Across technology, leadership and business25%
Increase in digital
value in a year*
*Contributed to these results at Thomson Reuters
25+
Projects worked on for
millions of North Americans
200
People trained
over 2 years in UX
100M
Dollars of revenue
generated in a year*
Outstanding Recognition
Released on brainstation.io
Images from the promotional video
A BRAINSTATION MOST-ACCOMPLISHED ALUMNI
With 520+ alumni employed by 4 of Canada’s ‘big 5’ banks, tens of thousands equipped, and a network of partners and trainers from Fortune 500 companies, BrainStation is renowned for its global leadership in AI and digital skills training. Called a most-accomplished alumni is an incredible honour, especially since it’s an inclusion in an ecosystem of universally influential companies operating at the forefront of technology, AI, financial services, e-commerce, and digital transformation, which includes the following:
Royal Bank of Canada • Toronto Dominion Bank • Canadian Imperial Bank of Canada • Scotia Bank • Microsoft • Walmart Labs • Mastercard • Meta • Shopify •
Royal Bank of Canada • Toronto Dominion Bank • Canadian Imperial Bank of Canada • Scotia Bank • Microsoft • Walmart Labs • Mastercard • Meta • Shopify •
Testimonials (from LinkedIn)
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Mayowa is an absolute pleasure to work with and is consistently striving to be better both creatively and personally. He was thrown into a project very quickly and was able to produce high-quality design solutions, learn a design system, and develop strong internal and external connections. I'm grateful to have worked along side him and hope we'll get to work together again!
Cathaleen (CJ) Flynn
Staff Designer, WealthSimple -
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Mayowa has been a pleasure to work with, always delivering on goals set for him when required. He has also always displayed a keen eye for creativity - always looking for innovative ways to improve designs and the design process in general. All in all a pleasure to work with.
Efe Oniovosa
Strategy and Tech Leader,
Broadridge, and previously at BMO, Symcor, Ivey -
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Mayowa and his team have now trained over 200 people in only 2 years - many of whom landed new jobs, or received promotions... He demonstrated a strong sense of design thinking, courseware development, and leadership. I'm happy to make this recommendation and I look forward to building more successful programs and products with Mayowa
Mo’ Ekujumi
Product Innovator Awardee presented by BMO, SkillHat founder, and previously VP, Marsh Canada
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Mayowa is an energetic and creative designer, always ready to dig in! Always positive, he is a wonderful coworker and excellent with clients - whether presenting or fielding questions.
Jennifer Waechter
Associate Director, PM, Razorfish, Publicis Groupe
Case Studies
Some of my work at Thomson Reuters, Fiat-Chrysler and Loblaws
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Thomson Reuters: 25% growth in digital value through empathy resulting in $100M+
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Fiat-Chrysler: Responsive redesign for exclusive offers leading to renewed business
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Loblaws: Scaling a new product from pilot to national launch through user-centered design
Let’s Work Together
Always looking for new opportunities and comfortable working internationally. Let’s talk.